Innovative Marketing Discusses Passion For Marketing

The most important factor to success in business is passion. At Innovative Marketing we love what we do; and we leverage that enthusiasm to guarantee the best possible results for our clients. Passion is important for many reasons, including:

1. It’s Easier to Work Hard: When you love what you do, it is easy to put extra effort into your work. Delivering truly great results takes time and energy. If you have passion, going the extra mile seems like an opportunity, not an obligation.

2. It Makes Obstacles More Manageable: We all face hardships from time to time. These difficulties feel much easier to handle if you truly enjoy what you do. Passion turns obstacles into chances to learn and grow. This results in the tough times seeming less draining and the good times seeming even sweeter.

3. It Gets You Excited for Tomorrow: For many people, who go to work just to pay the bills, each day in the office can feel like a chore. People who have passion for their work, on the other hand, are excited to face each day’s new challenges. Instead of being draining, each day is energizing when you love what you do.

It is next to impossible to become passionate about a job you dislike. At Innovative Marketing, we consider energy and enthusiasm to be the most important factors when adding a new member to our team. It is easy to learn how to do something; but learning to love doing it can’t be forced. So, figure out what you love to do and do that.

Innovative Marketing on the National Leadership Conference and Getting Noticed


At Innovative Marketing, we believe that making a lasting impression in this industry is important to ensuring long-term growth. Two of our top performers had such an opportunity when we sent them to the national leadership conference in Dallas.

Deshean and Marceleno were chosen to attend the event based on their outstanding efforts and willingness to work hard to achieve their goals. Their dedication and determination made them stand out among the other leaders, and they were rewarded for their efforts. At the conference, they were able to meet industry leaders, learn new techniques and best practices, and network with top executives from across the country.

Our team members receive exciting opportunities because they find ways to stand out in an increasingly competitive marketplace. Here are two ways that you can stand out in your work.

Have a Purpose

In this business, the best executives are the ones who work toward a specific objective. You can make a name for yourself by having a singular focus, something that you do better than anyone else. If you can find your purpose with your company, you will become indispensable.

Outwork Everyone

This is the single greatest way to stand out in your career. If you become known as the person who can meet every objective, who does not stop working until complete success is achieved, who will persevere through all setbacks, then you will truly stand out. This is a remarkable quality and one that is rare, which makes it even more important. Fortunately, it can be learned. Train yourself to give more on each project that you complete, and soon it will become natural for you.

We are proud of the efforts of our team members at Innovative Marketing, and congratulate Deshean and Marceleno on their recent trip to the national conference. We believe in offering opportunities to all of our executives who work hard and stand out, which is why we continue to grow and thrive as a company.

PRESS RELEASE: Innovative Marketing Offers Advancement through Recent Promotions


RIVERSIDE, CA– Innovative Marketing is building a goal-oriented team by promoting two team members and hiring several more. Janay and Rikki have moved into leadership positions while Jasmine, Ronya, Jeniffer, and Steven have recently joined the firm.

When discussing the growth of his team, director of operations John admitted that the changes came as no real surprise given the positive attitude and work ethic of his team. “Janay has great qualities, such as a willingness to learn on a daily basis,” John said. “She always wants to be better, and she gives other people an opportunity by sharing what she has learned. This makes her a huge asset to the team.”

John was equally impressed by Rikki’s rapid advancement within the firm. “Rikki works very hard, always strives to be better, and is a motivation to her team,” he explained. “She has a positive attitude and an incredible drive for success.”

Read Full Press Release Here.

Innovative Marketing Discusses Recent Team Day and Ways to Build Camaraderie


At Innovative Marketing, we know how important it is to have a strong team. When everyone is working together toward a common goal, anything is possible. Unfortunately, some companies believe that great teamwork happens naturally – or worse, that it is simply part of the job. At Innovative Marketing, we take proactive steps to ensure our team members grow together, opening the door for more successful creative collaboration.

Recently, we took a road trip to Los Angeles to visit our office run by Sandy and Jackson. They invited us to train, learn, and grow with their team. We learned so much from their techniques and successes, and discovered what makes them leaders in the interactive marketing industry. One of the greatest benefits of the trip, however, was the opportunity it provided for our team to learn about each other’s strengths and weaknesses, and how to help each other reach our goals. We returned to our office ready to tackle any obstacle.

Team outings are excellent ways to get your team working together. However, if you lack the resources or time to organize a trip, you can do things to improve the environment within your own office. Here are two ways to do so:

Celebrate Success

When you accomplish something as a team, you should take the time to recognize the important work that you have done. Teams that routinely celebrate together are more united and more willing to work harder to achieve the next goal.


This is one of the best and simplest ways to improve morale and team unity. All you have to do is smile. When you are working together, make it a pleasant experience. People are more likely to enjoy working with people whom they like, and it is much easier to like people when they smile.

At Innovative Marketing, we continue to grow as a company because of the great work of our valuable team members. Our commitment to collaboration sets us apart in this industry, and will continue to guide us toward new successes.

Innovative Marketing Announces Team Member Promotions

Happy business group poiting at the camera

We at Innovative Marketing are excited to announce that two of our top-performing executives, Janay and Rikki, have been promoted to leadership positions. This opportunity comes in response to the outstanding work they have been doing for the firm, and as validation of their valuable skills and abilities.

Our director of operations, John, is looking forward to seeing how they contribute in their new roles. If their past success is any indication, they will be prepared to do great things. “Janay has great qualities, such as a willingness to learn on a daily basis,” John said. “She always wants to be better, and she gives other people an opportunity by sharing what she has learned. This makes her a huge asset to the team.”

John also believes that Rikki is well-prepared to thrive in a leadership position. “Rikki works very hard, always strives to be better, and is a motivation to her team,” he explained. “She has a positive attitude and an incredible drive for success.”

In their new roles, Janay and Rikki will be responsible for training less experienced executives, executing marketing strategies to meet their clients’ objectives, and developing new techniques to improve consumer engagement and retention. With their work ethic and commitment to excellence, there is no doubt that both Janay and Rikki will excel in leadership.

At Innovative Marketing, we offer our congratulations to these two exceptional team leaders. We look forward to seeing all that they will accomplish in their new positions. Their hard work and determination are qualities that we greatly value within our firm, and they are an important reason why we continue to thrive in the interactive marketing industry.

Innovative Marketing Recognizes the Important Role of Internships

Cheerful guy sitting in front of desktop computer

While Innovative Marketing has experienced rapid growth and success in recent years, our firm understands the difficulty in establishing a career in today’s fragile economic atmosphere. One great option for prospective marketing professionals is completing an internship to learn the business from the bottom up. In addition to gaining real-world experience in the industry, interns also become more confident and capable communicators in the process. Enhancing communication skills can be a great help for young professionals who want to market themselves and build a personal brand. Here are some other benefits of completing a professional internship:

Finding the Right Fit: Internships offer the opportunity to test drive a career and see if it’s right for an individual. Getting the chance to learn the nuances of a job up close will provide an intern with everything they need to make that determination.

Chances to Network: Completing an internship can lead to beneficial professional connections that may help an individual years down the road.

Establishing a Positive Role Model: Many internship programs will match interns with a top performer from the firm’s team. An intern can take the lessons they learn from this experience into their career.

Learning Professional Etiquette: This is an often-overlooked element of professional communication skills. It’s important to know how to appropriately address clients, what to wear in certain situations, and other cultural elements specific to a certain industry.

Internships allow prospective professionals in any field to develop essential skills and gain work experience that can’t be replicated in any other way. Innovative Marketing embraces the important benefits that result from internship programs and is proud to offer one of its own.

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